Content Creation & Content Distribution
More than just creating content. I believe distribution and omnipresence truly shape how people remember a brand at a platform level. So whenever I create content for myself or a client. I never see it as a single post. I see it as a system. One strong idea should expand into multiple meaningful. context-aware pieces across platforms. That is exactly what this entire process is designed to achieve.
It Always Starts With Strategy
Before touching the camera, canva, ChatGPT or any tool - I go deep into strategy.
I look at
• Content pillars
• Brand messaging
• Monthly themes
• Audience psychology
• What people actually care about
• What platforms the audience lives on
Creating the Core Content
I always start with a hero content piece.
This is usually one of the following
• A long form video
• A podcast episode
• A keynote. webinar. interview. or conversation
• A deeply researched long article
Atomising The Core Content Into Multiple Pieces
I break that one big piece into many pieces of content. Each one with its own objective.
From one core content piece. I extract:
• Short clips
• Reels or Shorts
• LinkedIn posts and thought threads
• Twitter posts
• Carousels
• Quotes
• Infographics
• Key highlights
• Educational snackable content
• Image posts
Platform Adaptation
Making Each Piece Native To Each Platform
This is where most people go wrong.
They create one post and dump it everywhere.
I do the opposite.
I ask.
How does this platform behave
What does the audience expect here
How does the algorithm reward content here
So I reformat and adapt.
Publishing Across Channels.
Turning Presence Into Omnipresence
Now all these adapted pieces are posted across:
- YouTube
- Google Business Profile
- Email Newsletters
- Websites and Blogs
Refinement. Feedback Loops
Doing More Of What Works
Once everything is live.
I never just “post and forget”.
I track.
• What performed best
• What formats people loved
• What content sparked conversations
• What drove leads. traffic. or sales
Then that data does not just sit there.
It feeds back into my strategy engine.