I’m Bhuvan bansi Bethanamudi, I spend most of my time thinking about why people scroll. And what makes them stop. I work with content and social media, shaping ideas into content that feel natural to the platform. Not loud. Not desperate. Just well thought-out. The goal is simple. Say the right thing. In the right way. Without wasting anyone’s attention.
A few Projects where I combined strategy, content and marketing to create meaningful results
Content across a growing dairy brand
I worked on a significant portion of Sid’s Farm’s video content, across product promotion, product launches, in-app content, farmer education, onboarding, brand communication, co-marketing with BigBasket and the Mumbai expansion.
Helping doctors turn complex medical expertise into content people can understand.
I created short-form, long-form and brand film content to make medical topics simple, engaging and trustworthy, from scripting to production.
I picked a few brands I love, tore down their current marketing, and built the exact strategy I’d run if I were in charge of their growth.
I went through Skinbae’s social media and analysed what’s working and what isn’t.Then I built a full month of content with daily ideas and a calendar.
Potion sells protein soda, and I looked at their social’s and thought I could do more. So I came up with concept reels, content, and to show how I would present.
This was an assignment from an agency before my interview. Three very different brands, each with a concept reel, a content calendar and a hero concept.
I audited everything Intandemly puts out: website, social, newsletters, blogs, competitors and audience. I sent it to their COO, and it got me the job.
This is a comprehensive analysis of SmartReach.io’s marketing ecosystem, including its website, content, newsletters, competitors, and advertising. I sent it straight to the cofounder, which led to a call.
I went through Skinbae’s social media and analysed what’s working and what isn’t.Then I built a full month of content with daily ideas and a calendar.
Potion sells protein soda, and I looked at their social’s and thought I could do more. So I came up with concept reels, content, and to show how I would present.
This was an assignment from an agency before my interview. Three very different brands, each with a concept reel, a content calendar and a hero concept.
I audited everything Intandemly puts out: website, social, newsletters, blogs, competitors and audience. I sent it to their COO, and it got me the job.
This is a comprehensive analysis of SmartReach.io’s marketing ecosystem, including its website, content, newsletters, competitors, and advertising. I sent it straight to the cofounder, which led to a call.
A few more projects and experiments across different formats and industries.
Managed personal branding for Intandemly’s Global Sales Head, leadership team, and select target accounts.
Built and launched Intandemly’s weekly newsletter from scratch, with the very first edition driving a 15% conversion rate from total opens.
Through a conversation with the founder, I uncovered a powerful part of her business that wasn’t being communicated clearly: how each batch of students contributes to her mission of financially empowering women.
I turned her story and process into a promotional video, translating her vision into a compelling narrative. From scripting and shoot planning to filming and editing, I handled the content end to end, ensuring her real impact became the USP of her brand.
This video was created using the HeyGen AI tool. The person you see here is Pranav, Intandemly’s Global Sales Head. I trained HeyGen using his previous videos and generated this output.
After that, I edited the final version using Canva’s basic video editing features.
This was done back when HeyGen had just launched. Today the accuracy is almost 10x better, and for even more realistic voice quality we can pair it with ElevenLabs.
I have seen multiple toothbrush/toothpaste ads that talk about their USP and how good they are at cleaning our teeth, I know this is important to show.
But when I read an article about how brands are showing their real customers as influencers, I wanted to show the real life daily routine/story that happens every morning in our house.
This tells how a simple daily routine “brushing our teeth” can be memorable and nostalgic.
My first published piece (ghost article), and the moment content stopped being a hobby.
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