At Sid’s Farm, I played a key role in creating video content across marketing, education, and product communication. I led the video production workflow for a wide range of content formats, including product promotion videos, in-app content, launch campaigns, and internal communication assets, including farmer education and onboarding videos.
I also worked on co-marketing campaigns with partners such as BigBasket and contributed to market expansion initiatives through launch and promotional videos for new regions, including Mumbai. As a core member of the content team, I handled a significant portion of the brand’s video content, ensuring consistent storytelling and brand communication across channels.