SID'S FARM
CONTENT ACROSS A GROWING DAIRY BRAND
Turning products, launches, education and everyday brand moments into content people can understand and engage with.
01 | CHALLENGE
A dairy brand has much more to communicate than just its products. The content needs to educate, promote, build trust, explain the product experience and support larger marketing initiatives.
02 | MY APPROACH
I worked across different types of content, from product communication and promotional videos to in-app content, launches, education and brand campaigns.
03 | WHAT I DID
From idea to production, I worked across the brand’s video content ecosystem.
Content Ideation
Scripting
Video Production
In-app Content
Promotional Content
Launch Campaigns
04 | SUBSCRIPTION AND INAPP CONTENT
Created content for the Sid’s Farm native app subscription feature, positioning daily dairy delivery as a simple, dependable habit for families.
Also worked on the Sid’s Farm x BigBasket collab video for quick commerce, pairing farm-fresh dairy with BigBasket’s speed and convenience.
05 | INFLUENCER MARKETING
Partnered with creators to introduce Sid’s Farm to new households, using real, relatable stories around safe and trusted dairy to build awareness and trust.
06 | PRODUCT AND CITY LAUNCH
Created launch content that announced new products such as eggs, curd.. and new city rollouts (Mumbai).
07 | TESTIMONIALS
Created content for the Sid’s Farm native app subscription feature, positioning daily dairy delivery as a simple, dependable habit for families.
Also worked on the Sid’s Farm x BigBasket collab video for quick commerce, pairing farm-fresh dairy with BigBasket’s speed and convenience.
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